According to Sampo Hietanen, the visionary behind Whim, “We want to prove that we can beat the service level of a car. The goal is to make it so convenient for users to get around that they opt to give up their personal vehicles for city commuting, not because they’re forced to, but because the alternative is more appealing. Users can either pre-pay for the service as part of a monthly mobility subscription, or pay as they go using a payment account linked to the service. Anyone with the app can enter a destination, select his or her preferred mode of getting there or, in cases where no single mode covers the door-to-door journey, a combination thereof and go. Since 2016, Helsinki residents have been able to use an app called 'Whim' to plan and pay for all modes of public and private transportation within the city, be it by train, taxi, bus, carshare, or bikeshare. New SongsNew futuristically inspired and specially composed tracks (with lots of synth) for 2130.If Netflix’s business model were applied to urban transportation, how might that change the way city dwellers get around? That’s the question at the heart of an ambitious initiative taking shape in Finland’s capital, which aims to make it unnecessary for any city resident to own a private car by 2025.

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